Social Strategy

Social & Content Strategy / Artist Commissioning

Owns creative strategy and execution across the Victory Journal’s Instagram account. Developed social content plans and oversee all imagery, video, and caption copy along with monitoring follower growth & engagement. 

Introduced content strategy for Instagram Stories. 

Launched the first-ever Victory Editions print featuring an up-and-coming artist and managed all production and social promotion, building a system for future collaborations with like-minded artists via Instagram. 

Credit: Victory Journal

#PRIDE (📷: the inaugural Gay Games, San Francisco, 1982)
“What does a victorious or defeated Black woman’s body in a historically white space look like? Serena and her big sister Venus Williams brought to mind Zora Neal Hurston’s ‘I feel most colored when I am thrown against a sharp
“This country was not founded on the premise that all men are created equal; our history shows that. African-Americans have been targeted and are the victims of police violence on a daily basis and their incarceration rate is unconscionable. Wh
For ten years, D&C and Victory Journal have operated as creators at the intersection of sport and culture. Our purpose is to tell the stories that have been overlooked. And our own story would never exist without the creative contributions and cu
#JusticeforGeorgeFloyd
In good company. (#regram: @esymai via @stockx by @nuxtian) #VictoryJournalFive
“Hoop Dreams (4),” 2017 by #MatthewCole. #VictoryRecommends
Mondays with @pellecass. (#regram: @lindsayrhee) #VictoryJournal17
WE LOVE YOU MOM 🌹 (📷: Ann Iverson holds a sign up on Mother’s Day for her son #AllenIverson who scored 30 points during game one of the first round playoffs against the Orlando Magic. May 9, 1999. By Calvin Knight) #MothersDay
FOR THE CITY THAT NEVER WEEPS. We’ll be donating 100% of the proceeds from our collection with @ReigningChamp to New York’s Coalition for the Homeless. Preorder now through Monday 5/11 to help us reach our goal of $50,000 — link in
To give a little back to the city that raised us, we’ve partnered with @ReigningChamp on a project to support New York’s most vulnerable. 100% of proceeds will go to New York’s Coalition for the Homeless and its critical work &mdas
If you know our city, you know New York’s greatest natural resource is its heart. We partnered with our friends @ReigningChamp for a limited edition garment collection to support NYC. Available for preorder tomorrow.
Happy birthday Beckham! #VictoryJournal11
“Sharing a selection of iPhone pictures that I have captured worldwide on my travels over the past 5 years – to me they reflect a great sense of solidarity ... Ultimately we all depend on community, unity, love and connection and I think
The Cape Cod League, a premier summer destination for returning college players, has sent over 1000 players to the Bigs and hasn’t missed a season since 1945. They cancelled their 2020 season yesterday — a sad reality for players, fans an
Essentials. (#regram: @dr_rock)
Sending love to our once and future planet. #EarthDay
New York strong. (🎨: @groteskito) #NYC #Yankees
Today in Bali. (📷: @jade_lauren) #Tennis #ClayCourt
"Robinson did not merely play at center stage. He was center stage; and wherever he walked, center stage moved with him." — Roger Kahn, from “The Boys of Summer.” (📷: 1950 Fawcett Comic, Japan Edition. Courtesy @lelandsau
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