The North Face City

Social & Content Strategy / Partnership Strategy / Art Direction & Design

Led social strategy, art direction and content ideation for @thenorthface_city, The North Face’s first and only hub focused on the brand’s deep connection to urban life and streetwear culture.

Developed a content strategy plan for the channel and assisted in art direction and caption copy for multiple product drops.

Attracted over 13K followers in the first four months.

Credit: Doubleday & Cartwright