Red Bull Music Festival 2018 Campaign

Artist Commissioning / Animation Production / Video Production / Project Management

Managed all creative for the multi-tiered marketing and promotional campaign surrounding the 2018 Red Bull Music Festival. Commissioned a series of twenty original artworks by a range of artists, handling all artist outreach, negotiations and communication on a quick-turn timeline.

Oversaw the production of all artwork through to execution, including subway dominations, Colossal wallscapes, traditional billboards, wildposting, and social promotion, resulting in a waterfall of press and public appreciation.

Pitched and executed a paid social campaign concept. Captured video content of quintessential New York City moments and worked closely with a motion designer to deliver final promotional assets.

Credit: Doubleday & Cartwright