Nike — Soho Store Opening “New York Made” Zine

Photo Shoot Production / Partnership Strategy / Artist Commissioning / Project Management

Managed the budget and production of multiple creative projects to support Nike’s New York Made campaign, including a zine that was distributed at the opening of Nike NYC’s Soho Flagship store. The publication featured gold medalist English Gardner, artist Jason Polan, professional BMX athlete Nigel Sylvester, and other NYC-based talent.

Produced eight on-location photo shoots with NYC-based talent over two days to capture images of talent to be included in the zine. Oversaw print design and production under a one-week timeline.

The zine’s success led to multiple activations at the flagship store, including an Air Force 1 customization station featuring commissioned artwork from the publication.

Credit: Doubleday & Cartwright