Nike Breaking 2 publication

Project Management / Photography Commissioning / Content Strategy / Print Production

Ran the production of a large format, visually-driven printed piece to commemorate Nike’s “Breaking 2” endeavor, the company’s epic journey to break the two-hour marathon barrier. Acted as the liaison between Nike and the internal creative team responsible for layout, photography, and all copy. Managed overall project budget.

The piece featured interviews with Nike’s most influential leaders including the late Sandy Bodecker, “the Godfather of Nike SB,” and was distributed to high level Nike employees and Nike-sponsored athletes.

Credit: Doubleday & Cartwright