DRAYMOND GREEN FOR CONVERSE

Production / Project Management

Produced Converse’s campaign featuring Draymond Green alongside the launch of the G4 sneaker, the second product drop as part of the brand's basketball initiative.

Managed the development of the visual center for the campaign and led multiple production teams to create a suite of still and moving assets for both Draymond and the G4 sneaker as part of one holistic campaign.

Our hero film announcing Draymond Green was released on Converse's and Draymond's Instagram handles at the start of the Warriors v. Raptors game where Draymond debuted the G4 sneaker. 

Credit: Doubleday & Cartwright